Emergency Torch

Unit three of the course dealt primarily with design from a user perspective, the torch project was an exercise in applying the design process to an every-day object with particular regard to emotional and functional considerations.

This project began with a simple, incredibly open brief, summarised by it’s title; that is “to design an Emergency Torch”. Being a shift away from previous project which focused on practical manufacturing knowledge, this contextual study left the door completely open for use to define what an “emergency” constitutes, and justify a design response.

An early design concept for a tubular light which holds a position decided by the user.

At the beginning of the project I was of two minds, on the one hand this task was to design within a typology that already exists, and necessitated finding a problem within that typology rather than starting with an identified problem and finding the most appropriate solution. In other words, it is what some would call ‘traditional product design’, object-orientated and consumer lead.

On the other hand, the emphasis on technical competency and refinement of function was very similar to what I was familiar with from the SQA’s preferred methods. This was a chance to really push and refine particular skill sets.

In addition, it offered an opportunity to identify a real problem and conceptualise a design solution which could, if actualised, help people in a genuine way.

old model of a display stand
In Scotland, engineering practice starts early. This is one of my earliest pieces of design work, a multi function display stand, produced at 13 years old.

My final design solution looked to provide an all-in-one device for survival situations where a torch may be all that the user has left, for example a vehicle crash or sudden natural disaster in a remote region.

Through research I identified four essential resources to have in such situations as being: Ability to start a fire, A survival knife or basic tooling, Energy generation (if any other electronics survived) and, by extension, light.

My final design functioned primarily as a torch with functionality built in to generate thermos-electric power and start fires using solid-state functionality.

exploded diagram of parts annotated
promotional image
Final Presentation Board
sticky patch based idea
Second Final Presentation Board

Reflecting back on the project I was pleased overall with the outcome, particularly with the iterative development of the products functionality and form, however the end solution was a bit ‘Jekyll-Hyde’ in that several typologies had been hybridised rather than their concepts synthesised.

Rather than create a combination of a survival knife and torch’s functionality, I had simply designed a survival knife with a light on the front. In addition, questions could be asked about the efficiency of the thermos-electric generator and the specification of the LED’s used.

I may revisit this concept in the future and take these considerations into account but over-all, the project was a good exercise and extension of the basic skills involved in physical product design.

Zeiss Zugriff

The Zugriff (German word for bridge) is a conceptual product imagining if the opto-electronics Goliath Carl Zeiss AG moved into the field of portable audio.

a collage of ziess products
A moodboard of various Zeiss products / promotional imagery.

Carl Zeiss AG has been a sector leader for over 100 years, manufacturing lenses, optical products and specialising in the manufacture of micro-electronics (by way of their optics). A large and sterile brand, their ‘image’ is quite hard to place, certainly they wish to put forward an image of loyalty, stability and enabling but how much of that actually shines through their work?

early hinge development sketches
Zeiss leads absolutely in the sectors in which they operate, they set the standards and often have a unique presence despite attempts at copying. It was important that this speaker embody that distinction.

I decided that in the highly unlikely case that Zeiss broke form their optics-only model, such a speaker would want to embody the values of versatility, perhaps linking to their large sports-optics range. It should embody a ‘quirky’ high technology functionality and should embody the stability, balance and engineering associated with other Zeiss products.

blue foam scale model
The final block model put across the physical feel of the device despite not having a ‘proper’ hinge.

The final designed carried through a mirrored 360 hinge mechanism to allow differing modes of sound output (direction vs ambient). The unit is highly durable, made of an experimental fibre mesh aluminium and designed to compliment Zeiss’s sports optics range.

features of the product annotated
An annotated render from my presentation showing key points of functionality.
conceptual renders of the model showing different use cases
A final render series showing the device in a range of intended locations.

In reflection I found this project very challenging, after all Zeiss isn’t what I’d call a flexible brand. I enjoyed the chance to broaden my scope on branding and to consider the semiotic meanings and associations embodied by brands beyond simple aesthetic surface-level messaging.